Mirifem – Your Trusted Breast Enhancement Brand Changes Name To Full Potential Improved Caplet Formula Available Exclusively To Customers - March 27, 2007 March 24, 2007. Mirifem, your trusted source for safe and all-natural breast enhancement beauty products, today announced the launch of our new name, Full Potential, to more accurately represents our complete product line. Simultaneously, we’ll launch our new and improved Full Potential Breast Beauty Formula - Caplet, enriched with, 1. PUERARIA MIRIFICA STANDARDIZED EXTRACT - providing exceptional anti-aging and wellness-enhancement properties, 2. BIOPERINE - supporting your body’s natural ability to absorb and process certain nutrients, 3. SPIRULINA - an easily digested whole food with vitamins C, E and B complex, enzymes and essential amino acids for cell growth and fatty breast tissue accumulation. Each and every ingredient works collaboratively to lift and refine your bust line. Furthermore, our Full Potential Antioxidant Blend, enriched with Activin® Grape seed and pine bark standardized extract, promotes optimal breast enhancement while strengthening nails, softening hair and improving your complexion. Each dose is now time-released, infused with clinically tested, patented Phased Control™ to ensure all-day nourishment and maximum absorption. Our new brand name and the improved Full Potential Breast Beauty Formula reflect our continued commitment to delivering the best and most advanced products on the market. While our name has changed, you – our customer can still expect the same great products and customer service you’ve grown to expect. A pre-launch of Full Potential’s new and improved caplet formula is slated for March 27, 2007. New and repeat customers gain exclusive access and the new formula will be shipped in place of the old formula during this pre-launch period prior to the Full Potential’s official launch on April 21, 2007.   To learn more about our complete Full Potential Breast Beauty Formula product line, please bookmark and visit www.fullpotentialbeauty.com on our launch date. Thank you once again for your support and we look forward to continue serving you and helping you realize your dream of a more beautiful bust-line! The Full Potential Team (formerly Mirifem) P.S. The Mirifem brand will turn its focus to advanced skin care solutions and we hope to bring you more exciting skin care products in the near future.